Brand Ambassadors
VERTEX BRAND AMBASSADORS
Perception-Enabled Branding
As a Vertex Brand Ambassador [VBA] you are the public facing representative of a brand … whether that be at conferences and events, within businesses or in people’s homes. Spreading the word on the fantastic brands you represent is what being an Vertex Brand Ambassador is all about.
VERTEX BRAND AMBASSADOR
A VERTEX Brand Ambassador represents brands. At events, in people’s homes and in businesses across London. Spreading the word on the fantastic brands you represent is what being a Vertex Brand Ambassador is all about. A Vertex brand ambassador is someone formally recognized by the brand as a representative, and helps spread the word of the brand. A brand ambassador loves the product, uses the product, advocates for it organically and gets rewarded for such advocacy.
WHO ARE BRAND AMBASSADORS?
Vertex Brand ambassadors can either be influencers or customer ambassadors.
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INFLUENCERS
Influencers are paid to help spread a brand’s message. Often, influencers are celebrities that are not users of the product they recommend. Therefore, consumers often perceive influencers to be inauthentic. This assumption is primarily because celebrity brand ambassadors are often transactional driven. An ambassador for Samsung, for example, was seen using an iPhone X instead of Samsung. This situation made it clear that the ambassador was not a true advocate for the Samsung brand.
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CUSTOMERS
Customer ambassadors decide to spread the brand’s message because they already love the brand. Customer ambassadors reach small audiences but are highly authentic because they are ‘real people’ with real problems. Customer ambassadors are authentic and help market a brand and increase engagement rate. Brands can work with them in various ways, in order to fulfill a wide range of tasks.
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VERTEX BRAND AMBASSADORS
What is Face 2 face Sales?
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We speak directly to potential customers about amazing products and services we are passionate about – that can be at events, in their business or directly in their homes.
Word-of-mouth is highly influential. In fact, Chatter Matters Word of Mouth report reveals that word-of-mouth is directly responsible for 19% of all purchases, and influences as much as 90%.
Referring friends is important and customers are 4x more likely to buy when referred by a friend. Moreover, in the modern world there are a number of new channels for this positive word-of-mouth to spread. Many social channels such as Facebook, Instagram and TikTok are huge facilitators of word-of-mouth.
Consumers receive referrals from friends, family, or coworkers both online and offline. Visual content can further reinforce word-of-mouth in an online environment. This allows ambassadors to spread a brand’s message in a variety of ways.
Hosting or organising an event can be a task brands ask of their ambassadors.
Events aim to get the word out about a new product or keep up the hype about the company.
Brand events or related events are important because they allow brand ambassadors to learn more about a brand, as well as, engage with other ambassadors, network, and create content. Leveraging the event by asking them to post content on social media to spread the brand's awareness could increase the value of the event further.
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VERTEX BRAND AMBASSADORS
Why are Brand Ambassadors Important
Certain brand’s messages have been spread powerfully through social channels instead of the low trust channels of their competitors (digital ads, print ads and TV ads).
In general, this is because customers no longer trust brand’s messaging, but instead rely on other more trusted sources of information. In fact, almost 70% of UK adults (from the age of 16 years upwards) say they distrust advertising and more than 40% distrust the brands behind the advertising.
These figures emphasise that traditional advertising activities aren’t enough to build brand trust. Instead, to relay the message that your brand is one consumers can trust, your brand needs to be supported by real people with real voices - brand ambassadors.
There are countless activities that a brand ambassador can complete. Overall, ambassadors are able to embody a brand and drive sales by raising awareness and spreading the brand’s message through high trust channels.
They are the perfect marketing tool for a world in the midst of a trust epidemic, and can be used in a number of ways. This can include constructing testimonials, creating user-generated content, spreading messages through word-of-mouth, generating third-party information, organising or attending events, and producing feedback. Brands can use brand ambassadors to spread their message in a far more authentic and relatable way.
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VERTEX BRAND AMBASSADORS
Skills you will learn
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Sales Techniques
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Coaching
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Self Confidence
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Public Speaking
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Psychology
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Leadership
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Organisation
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Positivity
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VERTEX BRAND AMBASSADORS
How much do Brand Ambassadors get paid
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Aa a Vertex Brand Ambassador you work on performance related pay so you are in control of exactly how much you can earn - the more sales you make the more money you take home!
Brand ambassadors can also be paid in other variety of ways - not only on a monetary basis. For example, some ambassadors are compensated with all expenses paid free trips to exclusive events and countries.
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VERTEX BRAND AMBASSADORS
So where do I go from here
If you have the right to work in the UK you are eligible, unfortunately…. if you are on a Tier 4 Student visa you are not eligible.
The way of implementing a scalable solution that can grow a brand through more trusted channels is via a brand ambassador program. With a brand ambassador program, brands can utilise a body of people to carry a brand image, and advocate for it. Discover some great examples of brand ambassador programs and how they can help to elevate your brand, or book a demo and get started.
Like the sound of becoming BA? Well then we'd love to hear from you. There is loads of way to get in touch! Call, message, email, pop in?
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